Touch your desire(the way of seeing)

Some thinking about the way of seeing
The way of seeing, it is rather a research of psychology than a kill of advertisement. All of the standpoints which had been mentioned in the film however a person had found earlier. This is the Freud.
For my opinion, two concept of psychology which came from Freud can promulgate the critical point of the film. Id and super-ego.
The Id comprises the unorganized part of the personality structure that contains the basic drives. The id acts as a pleasure principle: if not compelled by reality it seeks immediate enjoyment. It is focused on selfishness and instant self-gratification. Personality, as Freud saw it, was produced by the conflict between biological impulses and social restraints that were internalized. The Id is unconscious by definition. In Freud's formulation.
We seek people’s pleasure then give a chance that can content people’s desire. If we can research the id of everyone, we should get the key of the marketing because of the id is the prime power for people’s life. For my opinion, this is only the basis of the marketing and advertisement. If there is id simply, it is not enough. We have to explore the profundity thinking of person’s mind. So we have to retrospect the super-ego.
The Super-ego aims for perfection. It comprises that organized part of the personality structure, mainly but not entirely unconscious, that includes the individual's ego ideals, spiritual goals, and the psychic agency (commonly called 'conscience') that criticizes and prohibits his or her drives, fantasies, feelings, and actions
For my opinion, super-ego is just the higher desire of people.
One person wanted to be the model whose had been constructed in spiritual goals. We need to follow with the time because of the time is changing and the perfect model which came from people’s thinking is changing too.
If the Freud is living at this time, he must be a grandmaster of marketing.